Ruhel no.925 named from the original store in Greenwich, downtown, NY
The price is 30 percent higher than A&F
Ruhel no.925 is the most upscale brand in Abercrombie & Fitch Co.
They targeted the range of post-graduated students to young professional. They sell high quality casual outwear. They only opened around 20 stores in the US.
Unfortunatley, the sale of products didn’t go very well due to economic environment so they shut down all stores and stoped running the website in January, 2010.
In the store's atmosphere and image, a typical Ruhel store is brownstones. They store the appearance of architecture like a private apartment. It only had displayed a board outside which is the only clue can tell this is a store. They targeted urban men and women look for high quality but casual clothing. They like printing the Dog French bulldog trubble on tees and used Ruehl / No.925 / Greenwich St / New York, NY. Their store environment is low key and luxury like boutique. They want customers experience differ store atmosphere. I bought their tees I found the fabric is very soft and fit's ur body. It would be loose when u wash up cuz the material too thin. I also found the length American tees are much longer than Europe tees.
Ruehul no. 928 come from a story which was create by A&F.
It’s the fictional "Ruehl" German family which immigrated to Greenwich Village's West Village in the mid-19th century. They opened a leather shop. No.921 on Greenwich Street (in actuality, there are no numbers past 800 on the street). As time passes, the third generation son moves into No.925 and brings together the family business with an emphasis on "the finer things in life."
The official logo for Ruehl No.925 was the French bulldog Trubble. He is the little "inquisitive" bulldog with a "steadfast demeanor" and "confident attitude" who walked into the Ruehl family shop in the mid-1850s. It was the first customer to Ruehl family.
