Monday, 26 April 2010

Abercrombie & Fitch

Abercrombie & Fitch defined a casual luxury brand from the US. A&F had been an elite outfitter of outwears. The first store opened in 1892 which is the oldest brand in retail clothing brands so far. They stored from America to Canada, UK, Italy and Japan.

College’s student and urban group like their clothing. Abercrombie’s tees are fit. Men are fit look hot on their tees. Some of the premium sweats’ fabric made by wool or cashmere, pima cotton.

A&F’s photography features a dark gray tone. They pick new face on photos by casting employees working in stores. The male models are nude or wear tees with denim. Their premium photographer is Bruce Weber also shoot photography for Calvin Klein and Polo Ralph Lauren.


The first flagship store for the A&F brand was introduced to the world when it opened doors on November, 2005. It located on the Fifth Avenue in New York. The flagship store is in front of Trump Tower and adjacent to Prada.