ARMANIE EXCHANGE (A|X)

A/X is a sub-label from Armani which inspired by music, pop culture. A|X based in the U.S not Italy. It’s one of the luxury brands have successfully created a young sub-label. You can’t afford to buy the luxury clothes from Armani but it’s a lot cheaper for buying the clothes which labeled Armani. They want to create a brand which is chic, sexy but affordable price for young professional. You can buy clothes from daily life to night out. They have expanded their retail network from U.S to Brazil, Argentina, Mexico, Korea, Japan and China.

I used to buy a white vest around $19 on an outlet. It’s very comfortable and fit. I can just wear it in summer, it’s white with A|X words but it didn’t need to wear another top inside when you worry about transparent. It’s the best vest I have never had.

MANGO

It’s a Spanish clothing store from Spain.
Spain is a country has been produced two globe clothing brands
They already stored in 92 countries, while Zara opened 77 stores in the world.
They defined the brand is for modem, urban women who like day out, enjoy life and work hard in their career. Mango gives them good quality with original design.

Mango has been picked up famous face to feature in its advertising campaigns, also joining with mango for few seasons. In 2006, Milla Jovovich is the face and created clothing line Jovovich-Hawk, which ceased operations in early 2008
for Mango. In 2007, mango invited Penelope Cruz launched their debut Autumn/Winter line of clothing and accessories.
In 2009, Scarlett Johansson is the new face for Mango. She played a role in Lost in Translation, and play a American tourist in Vicky Cristina Barcelona

Abercrombie & Fitch

Abercrombie & Fitch defined a casual luxury brand from the US. A&F had been an elite outfitter of outwears. The first store opened in 1892 which is the oldest brand in retail clothing brands so far. They stored from America to Canada, UK, Italy and Japan.

College’s student and urban group like their clothing. Abercrombie’s tees are fit. Men are fit look hot on their tees. Some of the premium sweats’ fabric made by wool or cashmere, pima cotton.

A&F’s photography features a dark gray tone. They pick new face on photos by casting employees working in stores. The male models are nude or wear tees with denim. Their premium photographer is Bruce Weber also shoot photography for Calvin Klein and Polo Ralph Lauren.


The first flagship store for the A&F brand was introduced to the world when it opened doors on November, 2005. It located on the Fifth Avenue in New York. The flagship store is in front of Trump Tower and adjacent to Prada.

American Eagle

A massive chain of retail clothing stores situated in almost every shopping mall in the US. American Eagle Outfitters (A.E) target teenager to college students. It based in Pennsylvania, located in the US. The first store opened in 1977. That’s why many of their items print "77" on them

It’s a place to find nice jeans and vintage tees. There is another brand always be mentioned after AE. That’s another American brand “Abercrombie & Fitch.” AE is less expensive than A&F.
They sell very cute and casual clothes. You can pick up tees, dress, and sandals for sunny day out, go to beach. Compare to A&F, it’s more conservative and clean-cut style.

Their shopping online want to provide differ experience than stores. It created friendly-user interface. When you want the item, mouse just drag the item into AE CLOSET box. Orders shipped many countries; it’s the best to check if shipping to your country before orders. It’s the one in the few brands can shop to by my country Taiwan.

Topshop

Topshop is a chian of clothing store owned by Arcadia Group based in the uk.
Topshop sell women line and Topman sell men’s clothing. The two store neither story in the same building or store individual. It’s a high street brand appears in London fashion week.In the uk, it’s one of high street store u often see follow by H&M and Zara.

They sell stylish clothing at good quality. Their clothing is stylish but their stuff is overpriced. I often shop there but rarely but their clothes. I would find items I want in other shop like H&M or ZARA. However, their accessories quality is much better than H&M like bags, necklace, scarves etc.

Topshop has collaborated with the British super model Kate Moss.

Their flagship store located in Oxford street which is huge. It covers five floors. It’s the biggest store in flashion store. They set hair salon, nail beauty and sandwich bar.

Ruehl No.925

Ruhel no.925 named from the original store in Greenwich, downtown, NY
The price is 30 percent higher than A&F
Ruhel no.925 is the most upscale brand in Abercrombie & Fitch Co.
They targeted the range of post-graduated students to young professional. They sell high quality casual outwear. They only opened around 20 stores in the US.
Unfortunatley, the sale of products didn’t go very well due to economic environment so they shut down all stores and stoped running the website in January, 2010.

In the store's atmosphere and image, a typical Ruhel store is brownstones. They store the appearance of architecture like a private apartment. It only had displayed a board outside which is the only clue can tell this is a store. They targeted urban men and women look for high quality but casual clothing. They like printing the Dog French bulldog trubble on tees and used Ruehl / No.925 / Greenwich St / New York, NY. Their store environment is low key and luxury like boutique. They want customers experience differ store atmosphere. I bought their tees I found the fabric is very soft and fit's ur body. It would be loose when u wash up cuz the material too thin. I also found the length American tees are much longer than Europe tees.

Ruehul no. 928 come from a story which was create by A&F.
It’s the fictional "Ruehl" German family which immigrated to Greenwich Village's West Village in the mid-19th century. They opened a leather shop. No.921 on Greenwich Street (in actuality, there are no numbers past 800 on the street). As time passes, the third generation son moves into No.925 and brings together the family business with an emphasis on "the finer things in life."
The official logo for Ruehl No.925 was the French bulldog Trubble. He is the little "inquisitive" bulldog with a "steadfast demeanor" and "confident attitude" who walked into the Ruehl family shop in the mid-1850s. It was the first customer to Ruehl family.

Banana Republic

Banana Republic is an American brand. It was bought by Gap in 1983which is the biggest American clothing retailer in the US. The brand targeted more luxury style apart from Gap. Their style captures a modern and class fashion and relaxed altitude. The price set the more expensive than Gap. A brand is quite popular in metropolitan group.

It’s also a very good option for white-class group so it has become one of the fashion clothing brands in America.

They launched perfume for men and women every year. It always is the hit item in stores.

Banana Republic go some ways to bring affordable luxury. It provides feathered collections for urban woman and men.
BR second store in uk opened in Covent Garden in central London.

J.Crew

The brand features widely collections of men's and women's clothing, accessories, and shoes, in "classic styles". J.Crew is an American clothing and accessories retailer based in New York, New York. Founded in 1983
They also created a line for weedings.
Their shoes and clothing is lovely. Their items are chic and fine and the color look very comfortable. All of them is classic, you can wean this season to next year.
http://www.jcrew.com

ESPRIT

Esprit offers a wide range of men and women’s clothing.
I knew this brand coz I can find them in my cities. I thought its brand base in Hong Kong cuz it owed by Hong Kong’s enterprise. Actually it based in San Francisco in the US. It doesn't go for American style like American Eagle. It provides more classic style with a bit fashion. It target range of students to 30s even 40s. One of the product line “edc” target range of 14-24 age, women Collection is feminine business looks. They also sell nice watches under esprit.

Join Esprit club card can give you 3% discount on every purchase.
https://www.esprit-club.com/

Gap

Gap is an American clothing retailer based in San Francisco in1969. The company also owned Banana Republic, Old navy, Piperlime and Athela. It’s the second apparel retailer store in worldwide. In their brands, the price set middle class between Banana Republic and Old navy

Gap is a popular brand which often seen in US Street. Casual, American style is Gap. They offer a range of options from sport wears, going the weekend for men and women and kids. Their clothing doesn’t go fashionable, running in reason, but comfortable and casual. The best items it T-shirt, Denim.

ZARA

A brand owned by Spanish clothing chain store of Inditex Group originates from a small port, La Coruña, Spain. They provide fashionable clothing at a reasonable price. They have opened stores nearly 90 countries by 2009. Their shops always open in the busiest location and the most coward area. Their successful story also catches luxury brands’ eyes.
Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world."

You always can find clothes fit you style can get the season you want wear. Their items sold out quickly. every time you shop Zara always can find new items display on new arrival selection cuz they delivery new items twice a week. another point is they design clothing to arrive stores in 2 weeks. So you want to buy the clothing in each season, you can’t miss Zara.

H&M

A north European clothing retailer found in Swedish in 1947. It’s the one of the biggest of clothing shop. Their shops operating in countries, America, Hong Kong, China and Australia etc. You can find fashionable clothing at a good bargain.
H&M(Hennes och Mauritz-Hennes meaning ‘Hers’ in Swedish and Mauritz may just a name or more ‘his’.

It’s very popular in young people or even office ladies. You always can discover a really nice piece but surprisingly affordable. The shops own a spacious floor and sell a variety of accessories and clothes. You always forget time while you scour around their store. When you hope clothes in town, you will find clothes in some small shops are not used good fabric and don’t look fit on you so need H&M is the one of the clothes shop because their clothes are stylish and affordable

H&M is the first fast fashion store launch collaboration with global famous designers.
They invited Karl Lagerfeld designed an exclusive collection in November 2004. It’s was the headline in fashion news in the day. They have been worked with Channel designer Karl Lagerfeld, Dutch designer Viktor and Rolf, English designer Stella McCartney. In 2007, they launched collaboration with Madonna. There were lists of celebrities, Italian designer Robert Cavalli, British designer Matthew Williamson, Malaysian designer Jimmy Choo and French designer Sonia Rykiel have been worked with. The exclusive collections always sold out very quickly or even in few hours.

Urban Outfitters

It’s a place where always play chic music. They sell good looking vintage apparel.
If you want to find something new from other shops, you won’t be disappointed. However, the slightly overpriced found in Pennsylvania on the label can let you have the second thought and take the hanger back to the shelf. That’s a American band doesn’t sell at ‘all-American’ style. Their style doesn’t like casual such as other shops like American Eagle or Abercrombie & Fitch.

They want to create a different shopping experience. They don’t just sell clothing for men and women, but also give a selection for home & gift product and from fashion, art, music to food books. They sell books are interesting topic, fun you may not find from regular bookstore. There is lots funny, good design stuff there.
Bird Tree Jewellery Stand

Lovely design! Your small accessory won’t just hidden in drawers. You can place on table or side by window, hanging earrings, necklaces on top.

The goddess experience.
This book looks so pretty, nice cover with lovely illustrations on each page when you open it. It’s amazing like popup book. The author discovered everything is fabulous around Paris, London, NY like food, beauty and fashion. She interviewed some celebrity to talk about happiness experience. Her beautifully written show you look through all great experience in a different way.

Alternative Appparel

Alternative Apparel based out of L.A. featured soft, comfortable t-shirts. The color for its t-shirt use earthy natural tones. The branding concept tends to natural, being aware of environment issue. You probably spot their shirts from Hollywood celebrity photos. You can wear the same style like those celebrities. The price set affordable so you don’t need to spend much money on dressing fashionable.

T-shirts will be the first recommend to buy them. There are many successes of developing fabric. They are pre-washed they won’t become smaller side when you wash them up because and they are stitched to be extra strong. There’s no logo, prints on apparel. T-shirts are not used as commercial tools. The core concept of brand is you promote you self. There offer in a variety of sizes, styles and colors. Tees have 60 styles can be found on pages. They made from different fabric. Cotton Jersey is the most classic fabric in them. The basic crew tee cost 13 pounds.

Surprisingly, there is no shop around your place. They only sell clothing online because operation shops are expensive. But I think they still need to show their price is competitive to customers. And the price of items is higher, but customers can’t see what fabric is more expensive. Customers can’t feel the fabric from clothing, but similar style can make from few fabrics. That’s a technical question.
http://www.alternativeapparel.com/Consumer.asp